Why I started Foxchaser

People often ask if I am a teacher. I am not, and I do not claim to be. My background is fifteen years in marketing: understanding what people actually want, and how to reach them. It turns out to be useful here.

Every young person is looking for their place in the world, and most are shown very little of it. The real world is where you see how things actually work and how they connect, where something catches because the place, the person and the subject are all there in front of you. I keep meeting people who are brilliant at what they do and glad to let a curious mind into their world.

I built Foxchaser to put families first, to give them a real say, and to connect them to far more of these people. It is a marketplace of experiences for ages 10 to 18, co-designed with the people they are for.

Before anything opens for booking, I work through the format with the person running it. Every experience is designed for what a teenager will actually engage with, so it lands as fun as well as educational, not a guess at what should.

Every experience is chosen with teenagers, led by people close to the real thing, and set in a place that carries the weight of it. Someone who knows the difference has already done the choosing, so the day is worth the time it takes.

The world sells parents plenty of worry about the future. Foxchaser is the other signal: there is far more out there than a child has seen, and a great deal worth being curious about.